Why Website Performance Matters
Website performance matters for a variety of reasons, both for the benefit of the website owner and for the benefit of the users visiting the site. Here are a few key reasons why website performance matters:
- Improved user experience: A slow loading website can be frustrating for users and may cause them to leave the site before they even have a chance to engage with the content. On the other hand, a fast loading website provides a smooth and seamless experience for users, leading to higher levels of satisfaction and potentially even increased conversions.
- Better search engine rankings: Search engines, like Google, prioritize fast loading websites in their search results. This means that a slow loading website is less likely to rank well in search engine results, leading to fewer visitors and potentially lower revenue for the website owner.
- Increased security: A slow website can also be a security risk, as it may be more vulnerable to attacks from hackers or malware. By ensuring that a website is fast and efficient, website owners can help protect their site and their users from potential security threats.
- Cost savings: A slow website can also be more expensive to maintain and operate. For example, a slow loading e-commerce site may require more server resources to handle the same amount of traffic as a faster site, leading to higher hosting and infrastructure costs. By optimizing website performance, website owners can save money on these costs and potentially even increase revenue through higher levels of user engagement.
You may want to take this short self-assessment quiz to find out what’s not working as expected. The results will also tell you if you could benefit from a more formal audit.
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