When you hear the word “art,” a number of things probably come to mind. Beautiful visual representations, the appreciation of human creative skill and imagination, and evoking emotion are some ways of describing what art IS and what art DOES. I’m sure you can think of others and they’re probably similar.
When you hear the term Web Design, though, do you describe it the same way? Probably not.
But still, when beginning a website development or redesign project, most website providers tend to start the discussion with the look and feel of the site and what the client likes or dislikes. Not only is this putting the cart before the proverbial horse, the answers to those questions are irrelevant until the business objective (the job) has been established for the website.
Don’t get me wrong. How a website looks plays a role, and for some sites, for artists or photographers, for example, it’s a BIG role. However, in most cases, personal artistic tastes and emotion have no relevance when designing a website. In fact, they should be avoided.
In short, Web Design is NOT art and neither is your website.