{"id":1204,"date":"2022-02-04T08:17:43","date_gmt":"2022-02-04T13:17:43","guid":{"rendered":"http:\/\/maayanuna"},"modified":"2023-02-08T20:10:28","modified_gmt":"2023-02-09T01:10:28","slug":"website-is-not-art","status":"publish","type":"post","link":"https:\/\/triadwebadvisors.com\/website-is-not-art\/","title":{"rendered":"Your Website is NOT Art!"},"content":{"rendered":"\t\t
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Web Design vs. Art<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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When you hear the word “art,” a number of things probably come to mind. Beautiful visual representations, the appreciation of human creative skill and imagination, and evoking emotion are some ways of describing what art IS<\/strong> and what art DOES<\/strong>. I\u2019m sure you can think of others and they\u2019re probably similar.<\/p>

When you hear the term Web Design, though, do you describe it the same way? Probably not.<\/p>

But still, when beginning a website development or redesign project, most website providers tend to start the discussion with the look and feel of the site and what the client likes or dislikes. Not only is this putting the cart before the proverbial horse, the answers to those questions are irrelevant until the business objective (the job) has been established for the website.<\/p>

Don\u2019t get me wrong. How a website looks plays a role, and for some sites, for artists or photographers, for example, it\u2019s a BIG role. However, in most cases, personal artistic tastes and emotion have no relevance when designing a website. In fact, they should be avoided.<\/p>

In short, Web Design is NOT art and neither is your website.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Your Website\u2019s Business Function<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Websites exist to solve communication, marketing, and sales problems. PERIOD!<\/p>

If you have a simple brochure site, it\u2019s your calling card, just like a print brochure. If your business relies on finding leads (whose doesn\u2019t?) then your website should be playing a role in that process. If you have an online course, you want folks to enroll. The list goes on and on.<\/p>

In any case, your website allows your potential customers to digitally window shop. Are they seeing what you want them to see? Are they seeing what THEY want to see? Are they getting what they need? If you\u2019re not sure, you need to find out. And the good news is, that\u2019s pretty easy to do.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Art is Not Measurable<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The core difference between Art and Web Design is probably measurability.<\/p>

The job of a piece of art is to communicate and evoke emotion but how do you know if it is doing its job? You can\u2019t because art appreciation is 100% subjective. It cannot be measured.<\/p>

Your website\u2019s contribution to your marketing efforts, on the other hand, CAN be measured. Is traffic to your site increasing or decreasing? Are people responding to your primary call to action? How many are converting to paying customers? This can all be tracked and measured so you can always know if your website investment is paying off or not.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Websites are Interactive, Art is Not<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Have you ever tried interacting with the painting above your sofa? Of course not because MOST art is not meant to be admired that way. Yes, good art can be motivational and some avant-garde art has an interactive component. But, for the average person, art decorates and beautifies another thing, like a home, an office building, or a courtyard.<\/p>

A website comes with the fundamental understanding that people will use it. Therefore, Web Design, must take into account HOW the visitor interacts with the website. Google even assesses the \u201cuser experience\u201d (UX) when determining a website\u2019s rank in the search results. If the principles of interaction design aren\u2019t implemented, then the user experience almost always suffers (and so will your Google rank).<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Web Design is More than Colors and Fonts<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The visual part of Web Design (colors, layouts, textures, shapes, images, and fonts) make up only about 1\/5 of a website.<\/p>

A website that successfully solves problems typically involves expertise in the following areas:<\/p>