3 concentric circles showing the 3 elements of online presence

The Local Business Online Trifecta

Local website optimization is the process of optimizing a website to rank higher in search engine results for local search queries. This is particularly important for businesses that rely on local customers, such as brick and mortar stores, restaurants, and service providers. By optimizing your website for local search, you can increase your visibility to potential customers in your area, which can lead to more foot traffic and sales.

Here are some tips for optimizing your website for local search:

  1. Claim your Google Business Profile listing: This is a free tool that allows you to manage your business’s online presence on Google, including Google Maps and Google search results. By claiming and verifying your listing, you can provide accurate information about your business, including your location, hours of operation, and contact details.

  2. Use local keywords: Include relevant keywords in your website’s content that include the name of your city, state, or region. This will help search engines understand that your website is relevant to local searches.

  3. Get listed in local directories: There are many online directories that list local businesses, such as Yelp and Yellow Pages. By getting listed in these directories, you can increase your website’s visibility to local searchers.

  4. Use schema markup: Schema markup is a type of code that you can add to your website to help search engines understand the content on your website. By adding schema markup for your business’s name, address, and phone number, you can help search engines display this information in the search results.

  5. Optimize for mobile: Many local searchers use their mobile devices to search for businesses, so it’s important to make sure your website is mobile-friendly. This includes having a responsive design, fast loading times, and easy-to-use navigation.

By following these tips, you can improve your website’s visibility to local searchers and increase your chances of attracting new customers. Remember to regularly review and update your website to ensure that it is up-to-date and accurately reflects your business.

Are you showing up in the local search results on Google? If not, or if you’re not sure, keep reading

If you’re unhappy with (or aren’t sure) how you show up in local searches, consider having us perform a Website Assessment to find out. AND we’ll tell you, in very simple language, exactly what to do about it.